Publishers use an SSP to translate ad metrics into monetization improvements. Through unifying per-impression signals, RTB insights, and RPM/CPM trends, teams can improve floor pricing, header auctions, and viewability rates. AI-driven analytics identify bidding concentration patterns, latency-driven performance changes, and high-value segments to maximize cross-format revenue in 2025. https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/ - https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/ - https://www.phenomena.org/the-complete-guide-to-supply-side-platforms-how-publishers-maximize-ad-revenue-in-2025/
